• New Product Development
• Strategic Business & Marketing Planning
• Technology Assessment, Competitive Analysis & Positioning
• Business Development Support

Scientists and technologists lead many companies engaged in developing new medical technologies. These companies spend more time working on and refining their technology than on understanding how their product will fit within the current

medical products marketplace. GSG can provide the essential link between "product" and "customer." Too often, even well-established medical products companies ignore proper market feedback during the new product design and development stages. GSG helps companies translate ideas into effective strategic plans and "winning" business plans.

Frequently our Marketing Research and Planning experience supports marketing research and planning functions in growing organizations. Acting as interim executives, we provide the marketing planning and management until a transition to internal staff is appropriate. We help hire, train and continue to consult with these firms in increasingly higher value capacities.

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