• New Product Development
• Strategic Business & Marketing Planning
• Technology Assessment, Competitive Analysis & Positioning
• Business Development Support

The evaluation of technology and science is only the first step in understanding market potential and fit. The GSG approach includes an evaluation of the clinical need, the economics of use, and the current and future competitive challenges.

The evaluation of technology and science is only the first step in understanding market potential and fit. The GSG approach includes an evaluation of the clinical need, the economics of use, and the current and future competitive challenges. New products and technologies will eventually face competition, either with a similar approach or through a markedly different avenue. With the explosion of many new and exciting technologies it is critical for a company to understand how their product will fit in to the existing healthcare landscape and be positioned by marketplace participants. Studies suggest that 25% to 45% of products launched today do not meet their financial objectives. GSG seeks to insure that its clients have a much lower failure rate.

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